Fyre Festival

Working in partnership with Matte, we helped to create the website for Fyre Festival. Built responsively, with a third party ticketing integration, the website was built to withstand the millions of hits generated by influencer and media promotion.

Overview

We built the original FYRE Festival website, a high-performance marketing platform launched into the spotlight by a now-infamous influencer campaign. At the time, we hesitated to share this case study. The fallout from FYRE was wide-reaching. Attendees were left stranded. Businesses, including ours, absorbed losses. But the technical challenge was real—and we delivered. Our role focused on developing the website and building the infrastructure to handle intense, global traffic surges.